Designing a Research Project Essay Example | Topics and Well Written Essays - 3000 words

Designing a Research Project - Essay Example Today the progression of technological expertise has made it feasible to fetch the consumers throughout the globe at the virtual store where the individuals are permitted to look through, pick, try out and pay without being actually there at the shop. This hi-tech development has in turn stimulated the quantity of competition among the companies and the procedure of modernization has been incessantly tailored by every company with the aim of drawing the consumers. A nation’s wealth is exceedingly enthused by the manufacturing and utilization phase on one hand. However on the further side the sequence of fabrication and utilization is completely reliant on the demand of the purchasers and the availability of products by the market person as per the demands. Consequently it is the primary aim of every company to persuade and please its consumers and provide them with the claimed goods and services. The aim of this research is to find out the marketing strategies taken by electronics giant Apple to reach its targeted consumer for the product iPhone. Being the most innovative organisation in its sector and having largest market share in the developed market it is challenge for Apple to reach its entire customer with limited time period. This study will help people to understand Apple’s iPhone marketing strategy in this ever changing competitive world. For this research both primary and secondary research approach will be taken. For primary research both qualitative and quantitative questionnaire will be made and distributed among the respondents. For qualitative questionnaire interview method will be used and for quantitative questionnaire survey method will be used. Probability sampling will be used for quantitative data collection method and non probabilistic data collection technique will be used for qualitative data collection technique. When a company fails to make available the vital