Situation Analysis & Swot Research Paper Example | Topics and Well Written Essays - 1000 words

Situation Analysis & Swot - Research Paper Example Another goal of the organization to engage in community-based scientific studies or research aimed at adding knowledge and improving the community’s understanding of therapeutic importance of medicines that originate from cannabis whole-plant. The organization brands itself as a non-profit organization that strives to solve medical issues in the Vancouver community. The success of this society is because of the positive brand image among its esteemed customers. By definition, brand image is the position that a product name takes in the mind of the consumers (Hassan, & Craft, 2012). Therefore, VICS has a strong brand image among its users as a supplier of cannabis-related prescriptions. On the contrary, the general society might have a negative perception of the organization’s efforts to provide cannabis medication, and this might affect the brand image. Besides, the company brands itself as an organization that adheres to ethical obligation like abiding by the recommendations of the physicians in cannabinoid prescription. In this context, the company makes it mandatory for the customers to present medical forms when applying for membership. Nonetheless, the organization brands itself as a company that offers luxury services to customers who may want to take their doses within the premises since there are facilities for such purposes. Mr. Lucas founded the Vancouver Island Compassion Society where the existence of the group had been incorporates under the country’s Society Act in 1999 (The Vancouver Island Compassion Society, 2015). The kind of business that the organization runs is well stated in its application procedure as a NGO that has dedicated itself in treating individuals with legitimate medical marijuana needs. On the other hand, the company was established to offer homeopathic therapies. However, all organization offers the services on membership basis with an aim of providing safe, reasonably priced, and consistent marijuana